Keyword research is a crucial aspect of SEO, and it’s the foundation of a successful online presence. Many companies spend a lot of money on keyword research, but you don’t necessarily need to do the same. This guide will help you understand the basics of keyword research and introduce you to some powerful tools.
There are two main types of keyword research tools:
- Basic Keyword Research: These tools help you find profitable keywords based on a seed keyword.
- Competitor-Based Keyword Research: These tools help you discover keywords that are already working for your competitors.
The 10 best keyword research tools for 2023
Semrush is a comprehensive SEO tool that offers various ways to perform keyword research. You can find keywords based on a seed keyword, discover keywords driving traffic to your competitors, and perform keyword gap analysis. Semrush provides valuable data like monthly search volume, keyword difficulty, and CPC for PPC.
If you’re looking for a tool solely dedicated to keyword research, KW Finder is a great choice. It helps you find long-tail keywords related to problem-solving, which can drive highly targeted traffic.
This tool not only helps you research keywords but also allows you to cluster keywords and create content based on a hub-and-spoke model. It’s a powerful option for advanced SEOs.
SE Ranking is a budget-friendly alternative to Semrush and Ahrefs. It offers single and bulk keyword research, keyword grouping, keyword difficulty analysis, and historical data. It’s suitable for individuals, freelancers, and agencies.
Ahrefs Keyword Explorer
Ahrefs is a popular keyword research tool known for its extensive data, including keyword difficulty and clickstream data. It also offers backlink analysis and SEO site audit features.
Google Keyword Planner
This free tool, integrated with Google AdWords, provides valuable information about keywords on Google. It’s a good starting point for SEO beginners.
Also Asked helps you discover “People Also Ask” questions related to your main keyword. These questions can be used to create new content or improve existing content.
Keyword Surfer by SurferSEO
This free Chrome extension displays keyword volume and CPC directly on the search engine results page (SERP). It’s a handy addition to your SEO toolkit.
LongTailPro is a cloud-based keyword research tool that’s popular among niche site builders. It offers detailed keyword analysis and competition checking.
Serpstat is a comprehensive keyword research tool that provides search volume, competition, CPC, and keyword difficulty scores. It also offers insights into PPC advertising.
These tools cater to various needs and budgets, so choose the one that suits your requirements best to enhance your SEO efforts.
Mastering the art of SEO and harnessing the power of keyword research are essential steps toward achieving success in the digital landscape. As you embark on your SEO journey, you’ll find that the right tools can make a significant difference in your efforts.
And when it comes to SEO training, there’s one name that stands out in Kochi – SoftLoom IT Training. They are renowned for providing the best SEO training in Kochi, equipping individuals and businesses with the knowledge and skills needed to excel in the world of search engine optimization.
So, whether you’re a beginner looking to understand the basics of SEO or an experienced marketer aiming to stay at the forefront of the ever-evolving digital landscape, consider SoftLoom IT Training as your trusted partner for comprehensive and top-notch SEO training in Kochi. With their guidance, you’ll be well on your way to unlocking the full potential of SEO and driving organic traffic to your website. Happy learning!