A company will pay one or more affiliates for each visitor or customer they bring about through their own marketing efforts through Affiliate Marketing, a performance-based marketing technique. To promote their goods or services, an advertiser, sometimes referred to as a merchant, product owner, or vendor, teams up with one or more affiliates, also known as publishers. For each purchase made through their link, the affiliate receives a commission. They can also utilise a special coupon code to advertise the product.
As long as the firm only pays commissions on actual purchases or leads generated by the affiliate, this is a cost-effective strategy for attracting new clients. By advertising goods or services that are relevant to their hobbies or areas of competence, people can use this strategy to make money.