Digital Marketing Course Syllabus
The syllabus for a digital marketing course from Softloom IT Training comprises of the in-depth knowledge about the digital marketing, the advanced technology and tools used. Created by the experts in the field, the syllabus helps to provide the best and updated knowledge on the topic for our students. It includes topics from basic level to the most advanced level in Digital Marketing.
1) Introduction to Digital Marketing:
Introduction to Digital Marketing module cover the basics of digital marketing, including its definitions, principles, and key concepts.
2) Social Media Marketing:
The module may cover the use of social media platforms, such as Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Pinterest Marketing, Youtube Marketing and Instagram Marketing, for marketing purposes. Students may learn how to create and execute social media strategies and measure the performance of social media campaigns.
3) Google My Business
The module covers the basics of Google My Business, including its definitions, principles, and key concepts. Students may learn about the benefits of using GMB and how to set up and verify a GMB listing.
4) Google Ads (Adwords)
The module may cover the use of paid advertising platforms, such as Google AdWords and Facebook Ads, for marketing purposes. Students may learn how to create and manage paid advertising campaigns and measure their performance
- Campaign Creation
- Ad Group
- Ad Unit
- Keyword Planner
5) Video Marketing
The module may cover real-world examples of successful video marketing campaigns and analyze their strategies and tactics. This includes video marketing Optimization, Organic Promotion, and Analysis. Students may learn from these case studies and apply their lessons to their own video marketing efforts
6) Affiliated Marketing
This module includes theory and practical sessions that cover the basics of affiliate marketing, including its definitions, principles, and key concepts. Students may learn about the different types of affiliate marketing programs and how they work.