SEO Training Topics & Syllabus
Before diving into this page’s core material, let’s look at SEO Training Syllabus we cover in training. Then, we further divide the main topics into two categories. Basic SEO & Advanced SEO.
Basic SEO Training Topics Covered Following Sessions
- What is SEO
- History & Evolution of SEO
- Essential SEO Algorithm Updates by Google
- On-Page Optimization topics
- Google Search Console (basics)
- Google Analytics
- Bing Optimization
- Practical Training in Live CMS Websites
- Practice Training in HTML Pages
- Practical On page training in PHP pages
- Website Analysis, Tools, Audit & Documentation
- Detailed Class on Search Console
- Local SEO
- Conversion Optimization
- Off-Page SEO
- Recovery Tools
SEO Advanced Covers the Following Topics
- Canonical
- Open Graph Optimization
- Schema Markup
- AMP Optimization
Our expert SEO training in Kochi, can guide you in learning search engine optimization. In addition, participants can become confident in SEO topics such as on-page and off-page SEO and the latest ranking methods during our practical sessions.
Search Engine Optimization Training Syllabus
Here is a comprehensive SEO training syllabus provided by SoftLoom IT Training. The SEO practices we follow when working on a client’s project are ethical. Therefore, our SEO training sessions strictly teach both on-page and off-page SEO practices.
SEO Analysis of Website
- Website Analysis
- SEO Competition Analysis
- Keyword Research
- Keyword Finalize
- Search Engine Optimization Strategy Analysis
- Initial Ranking analysis
In SEO analysis, candidates learn how to analyze a website and understand various SEO criteria. The session will include an introduction to helpful SEO analysis tools, their practical use, etc. In this course, students will understand how to prepare a documentation report related to initial website analysis, traffic ranking analysis, etc. In our SEO website analysis training sessions, we cover KPIs in SEO. Key Performance Indicators are very critical for SEO professionals who wish to succeed.
On-Page SEO Optimization
- Google Base Optimization (Google My Business)
- Reputation building
- Bookmarking
- SEO Content writing
- Quality link building
- Article submission
- Press Release Creation
- Blog commenting
- Forum Posting
In our on-page SEO optimization training, we will teach you how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags, etc.. Our main objective is to improve confidence in our candidates by optimizing website pages to attract Google bots and make impressive to users, generating more impressions, clicks, click-through rates, page views, easy navigation and a highly interactive experience for website visitors. Therefore, our SEO on-page training sessions help candidates understand how to achieve a suitable identity for web pages rather than attracting search engine spiders.
Social Media Optimization & Marketing
- Social bookmarking
- Social Networking Profiles creations
- Social Networking Profile Optimizations
- Content Sharing Optimization
- Video Optimizations
- Social media advertising (PPC)
- Blogging
- Blog Optimization
In social media optimization sessions, we can provide appropriate advice on achieving social authority, improving online visibility through social media websites, and utilizing social media websites for increased conversion opportunities, branding, and popularizing.
Search Engine Marketing
- Slide submission
- Pay-per-click (PPC) campaigns
- Search Engine Marketing Research
- Video Marketing
- Image marketing
Reputation Building
- Authority building
- Trust building
- Relationship building
- Mentions
- Tagging
- Profile optimization
- Profile building
Conversion Optimization
- Conversion analysis
- Conversion Tracking
- Conversion Creation
- Conversion building
- CTR Improvements tactics
- ROI conversion optimization
Training for Usage of SEO Tools
- Webmasters tools
- Analytics
- Keyword Planner
- SEO Marketing Tools
- Website Analysis Tools
- Trend Analysis Tools
- Related keyword research tools
SoftLoom IT Solutions provides tutorial sessions on using different SEO tools as part of SEO training. As a mock tool for improving SEO practices intelligently, we will discuss the importance of using different SEO tools and the use of Google search engine and its resources.
Advanced SEO Sessions
- Canonical
- Open Graph Optimization
- Scheme Mark up
- Data Highlighter
- Rich Snippets
- AMP (Accelerated Mobile Pages)
The advanced SEO training sessions include theory, demonstrations, and detailed practical training in the following areas;
Training On SEO Content Management
Off-page SEO optimization training will include a detailed class and practical sessions on managing SEO content. Since modern online marketing relies heavily on blog publishing, its effective promotion, profile management, content management, and account management are all very important. Our advanced SEO training modules enable our SEO candidates to deliver professional SEO optimization services with international standards. Furthermore, by using effective content management systems for their website SEO projects, we will help our candidates improve their knowledge.