From technical SEO to email marketing and algorithm updates, this quiz covers it all. 30 questions to test your skills and spot the gaps. Want to go deeper? Explore expert-led courses at Softloom IT Training. Let’s begin!
1. Current official name for Google My Business?
A) Google Local
B) Google Business Profile
C) Google Places
D) Google Listings
Answer: B
2. Primary purpose of an email marketing “open rate”?
A) Number of emails sent
B) Percentage of recipients who opened the email
C) Number of unsubscribes
D) Click-through rate
Answer: B
3.SWOT full form?
A) Strategy, Website, Objectives, Targets
B) Strengths, Weaknesses, Opportunities, Threats
C) Sales, Website, Optimization, Traffic
D) Strategy, Work, Output, Time
Answer: B
4. Primary purpose of the hreflang tag?
A) Improve page speed
B) Indicate language and regional targeting of a webpage
C) Prevent duplicate content
D) Block search engine crawlers
Answer: B
5. Primary focus of Google’s “Panda” update?
A) Backlink spam
B) Low-quality and thin content
C) Mobile usability
D) Page speed
Answer: B
6. Which type of content typically performs well on LinkedIn?
A) Memes only
B) Professional insights, industry news, and thought leadership
C) Only video ads
D) Only job postings
Answer: B
7. Basic structure of affiliate marketing?
A) Businesses pay influencers a flat fee regardless of sales
B) Affiliates earn commission for driving sales/leads through referral links
C) Only applies to e-commerce
D) Requires no tracking
Answer: B
8. What does a canonical tag primarily help prevent?
A) Slow page speed
B) Duplicate content issues
C) Broken links
D) Keyword stuffing
Answer: B
9. What is “topic clustering” in SEO content strategy?
A) Randomly linking pages
B) Organizing content around pillar pages and related subtopics
C) Using many keywords in one paragraph
D) Publishing daily blog posts
Answer: B
10. A site’s crawl budget is being wasted on faceted navigation URLs. What’s the most scalable fix?
A. Add noindex to every faceted page
B. Block faceted parameters via robots.txt and use canonical tags on parameter pages
C. Delete the faceted navigation entirely
D. Add all faceted URLs to the sitemap
Answer: B
11. Which HTTP status code should a permanently removed page (with no replacement) return for the cleanest signal to Google?
A. 404
B. 410
C. 301
D. 302
Answer: B (410 tells Google the removal is intentional, often speeding de-indexing vs. 404)
12.What does “crawl budget” primarily depend on?
A. Domain age only
B. Crawl rate limit and crawl demand
C. Number of backlinks only
D. Page load speed only
Answer: B
13. Identify the primary purpose of a canonical tag?
A. Article
B. FAQPage
C. BreadcrumbList
D. Organization
Answer: B
14. Identify primary purpose of a canonical tag?
A. To block a page from crawling
B. To indicate the preferred version of duplicate/similar content
C. To redirect users
D. To improve page speed
Answer: B
15. Core Web Vitals include which three metrics?
A. LCP, FID/INP, CLS
B. TTFB, DNS lookup, redirect time
C. Bounce rate, dwell time, CTR
D. Word count, keyword density, readability
Answer: A
16.Identify the primary purpose of the ‘hreflang’ attribute?
A. Page load speed for international users
B. Serving the correct language/regional URL variant in search results
C. Currency conversion
D. Mobile responsiveness
Answer: B
17. Define the term ‘keyword cannibalization.
A. Using too many keywords in one sentence
B. Multiple pages on the same site competing for the same keyword/intent
C. Copying competitor keywords
D. Using keywords in image alt text
Answer: B
18. Find primary function of an XML sitemap?
A. To improve page design
B. To help search engines discover and prioritize URLs for crawling
C. To block bots from crawling
D. To increase domain authority
Answer: B
19. A page ranks well but has a low CTR in Search Console. What’s the most likely fix?
A. Add more backlinks
B. Improve the title tag and meta description to be more compelling
C. Increase page speed
D. Add more internal links
Answer: B
20.“E-E-A-T” full form?
A. Efficiency, Engagement, Authority, Trust
B. Experience, Expertise, Authoritativeness, Trustworthiness
C. Exposure, Engagement, Analytics, Tracking
D. Evaluation, Editing, Accuracy, Timeliness
Answer: B
21.Describe the schema markup type most relevant for a college course listing page.
A. Recipe
B. Course
C. Product
D. Event only
Answer: B
22. Risk of using noindex and Disallow together on the same page?
A. No risk, they work together fine
B. If disallowed, Google can’t crawl the page to see the noindex tag, so it may stay indexed
C. It speeds up de-indexing
D. It causes a 404 error
Answer: B
23. Which metric in Google Search Console indicates how often a URL appeared in search results?
A. Clicks
B. Impressions
C. CTR
D. Position
Answer: B
24.“Orphan page” meaning in SEO?
A. A page with no meta description
B. A page with no internal links pointing to it
C. A page not in the sitemap
D. A page with duplicate content
Answer: B
25. Which HTTP status code should a permanently removed page (with no replacement) return for the cleanest signal to Google?
A. 404
B. 410
C. 301
D. 302
Answer: B (410 tells Google the removal is intentional, often speeding de-indexing vs. 404)
26. Describe the purpose of ‘content pruning’ as an SEO strategy?
A. Adding more keywords to existing pages
B. Removing, consolidating, or improving low-performing/thin pages to boost overall site quality
C. Deleting all old blog posts
D. Reducing image sizes on a page
Answer: B
27. Main SEO purpose of a “breadcrumb” schema markup?
A. To improve page load speed
B. To help Google understand site hierarchy and potentially show breadcrumb trails in SERPs
C. To reduce bounce rate directly
D. To increase keyword density
Answer: B
28. In Google Analytics 4 (GA4), which report would you use to see which landing pages drive the most engaged sessions from organic search?
A. Realtime report
B. Engagement > Landing page report, filtered by Session default channel group = Organic Search
C. Acquisition > User acquisition, filtered by device category
D. Monetization > Ecommerce purchases
Answer: B
29. In Google Search Console, a page shows high impressions but very low clicks and an average position of 8-10. What does this most likely indicate?
A. The page is not indexed
B. The page ranks on page 1 but the title/snippet isn’t compelling enough to earn clicks, or intent mismatch
C. The page has a manual penalty
D. The site has a crawl error
Answer: B
30. When auditing a site, you find GA4 pageview counts don’t match Search Console click counts for the same page/date range. What’s the most likely reason?
A. One of the tools is always wrong
B. They measure different things — GSC counts clicks from Google Search only, GA4 counts all sessions from all sources with its own attribution/sampling logic
C. The tracking code is broken
D. The site has duplicate content
Answer: B