Interview Questions & Answers on Facebook Marketing Training
Facebook Marketing career with our comprehensive guide to interview questions and answers. This training resource covers essential topics like ad targeting, campaign optimization, analytics, and strategy development. Softloom IT Training, we empower you with the skills to succeed in the dynamic field of digital marketing.
1. What is the primary advantage of using Facebook Ads for marketing?
A) Free advertising for businesses
B) Highly targeted audience reach
C) Guaranteed sales for all campaigns
D) No need for optimization
Answer: B) Highly targeted audience reach
2. Which of the following is NOT a Facebook ad objective?
A) Brand Awareness
B) Website Traffic
C) Video Engagement
D) Inventory Management
Answer: D) Inventory Management
3. What is Facebook Pixel used for?
A) Tracking website visitors and their behaviour
B) Creating Facebook business pages
C) Increasing organic reach on Facebook
D) Posting updates automatically
Answer: A) Tracking website visitors and their behaviour
4. In Facebook Ads Manager, what does the term “CPC” stand for?
A) Cost Per Campaign
B) Click Per Conversion
C) Cost Per Click
D) Conversion Per Click
Answer: C) Cost Per Click
5. What type of Facebook ad format allows businesses to display multiple images or videos in a single ad?
A) Carousel Ads
B) Single Image Ads
C) Story Ads
D) Slideshow Ads
Answer: A) Carousel Ads
6. Which audience type allows businesses to target users who have previously engaged with their brand?
A) Lookalike Audience
B) Custom Audience
C) Core Audience
D) Cold Audience
Answer: B) Custom Audience
7. What is the minimum budget required to run a Facebook ad campaign?
A) $1 per day
B) $5 per day
C) $10 per day
D) No minimum budget requirement
Answer: A) $1 per day
8. Which metric is used to measure the percentage of people who saw your ad and clicked on it?
A) CTR (Click-Through Rate)
B) ROI (Return on Investment)
C) CPM (Cost Per Mille)
D) ROAS (Return on Ad Spend)
Answer: A) CTR (Click-Through Rate)
9. What is a Lookalike Audience on Facebook?
A) A group of users similar to an existing audience
B) A random selection of Facebook users
C) A list of people who have disliked a page
D) A Facebook group of similar interests
Answer: A) A group of users similar to an existing audience
10. How can businesses improve their Facebook ad performance?
A) Ignoring audience insights
B) Using high-quality visuals and videos
C) Targeting all Facebook users randomly
D) Avoiding A/B testing
Answer: B) Using high-quality visuals and videos
11. What tool in Facebook helps businesses schedule and manage their posts?
A) Facebook Analytics
B) Facebook Business Suite
C) Facebook Marketplace
D) Facebook Live
Answer: B) Facebook Business Suite
12. Which of the following ad placements is NOT available on Facebook Ads?
A) Facebook News Feed
B) Facebook Stories
C) Facebook Groups Ads
D) Audience Network
Answer: C) Facebook Groups Ads
13. What does the term “A/B Testing” mean in Facebook Ads?
A) Running multiple ads for different audiences at the same time
B) Comparing two different ad versions to determine which performs better
C) Using only two images in an ad campaign
D) Creating two ads for the same audience but with the same content
Answer: B) Comparing two different ad versions to determine which performs better
14. What is the purpose of a Call-to-Action (CTA) button in Facebook Ads?
A) To display the ad’s performance
B) To encourage users to take a specific action
C) To show the number of clicks on an ad
D) To increase ad budget automatically
Answer: B) To encourage users to take a specific action
15. Which of the following is an effective way to increase organic reach on Facebook?
A) Posting at random times
B) Engaging with the audience through comments and shares
C) Using only paid ads
D) Avoiding video content
Answer: B) Engaging with the audience through comments and shares
16. What does ROAS stand for in Facebook advertising?
A) Return on Advertising Spend
B) Revenue on Ad Strategy
C) Rate of Ad Success
D) Return of Audience Strategy
Answer: A) Return on Advertising Spend
17. What type of Facebook ad allows businesses to collect user contact details directly from the ad?
A) Lead Generation Ads
B) Engagement Ads
C) Traffic Ads
D) Messenger Ads
Answer: A) Lead Generation Ads
18. What feature allows businesses to retarget users who abandoned their cart on an eCommerce website?
A) Facebook Insights
B) Facebook Retargeting
C) Facebook Messenger Ads
D) Facebook Pages
Answer: B) Facebook Retargeting
19. How does Facebook determine which ads to show users?
A) Random selection of ads
B) Highest bidding ad always wins
C) Ad relevance score and bidding strategy
D) Only the ads from big brands
Answer: C) Ad relevance score and bidding strategy
20. What is the recommended aspect ratio for Facebook Feed video ads?
A) 1:1 (Square)
B) 4:5 (Vertical)
C) 16:9 (Landscape)
D) All of the above
Answer: D) All of the above
Interviews Questions and Answers on Google Ads
1. What is Google Ads?
a) A social media platform
b) A paid advertising platform by Google
c) A free website-building tool
d) A search engine
Answer: b) A paid advertising platform by Google
2. Which of the following is NOT a Google Ads campaign type?
a) Search
b) Display
c) Organic
d) Shopping
Answer: c) Organic
3. What does PPC stand for in Google Ads?
a) Pay Per Click
b) Pay Per Conversion
c) Product Promotion Campaign
d) Paid Page Campaign
Answer: a) Pay Per Click
3. What is the main purpose of Google Ads?
a) To increase website rankings organically
b) To drive paid traffic to a website
c) To reduce social media followers
d) To improve email marketing
Answer: b) To drive paid traffic to a website
4. What is Quality Score in Google Ads?
a) A measure of ad rank based on CPC
b) A metric that shows the likelihood of conversion
c) A rating (1-10) based on ad relevance, CTR, and landing page experience
d) A measure of how many people see an ad
Answer: c) A rating (1-10) based on ad relevance, CTR, and landing page experience
Google Ads Campaign Structure & Setup
1. Which of the following is NOT a component of a Google Ads campaign structure?
a) Campaign
b) Ad Group
c) Keywords
d) Website Backend
Answer: d) Website Backend
2. What determines an ad’s position on Google search results?
a) Ad Rank
b) CPC only
c) Number of ads in the account
d) Daily budget
Answer: a) Ad Rank
3. Which bidding strategy is best for maximizing conversions?
a) Manual CPC
b) Target CPA
c) Maximize Clicks
d) Viewable CPM
Answer: b) Target CPA
4. Which keyword match type gives the most broad reach?
a) Broad Match
b) Phrase Match
c) Exact Match
d) Negative Match
Answer: a) Broad Match
6. What is a negative keyword?
a) A keyword that gets the most traffic
b) A keyword that prevents ads from showing for unwanted searches
c) A keyword with high CPC
d) A keyword that increases impressions
Answer: b) A keyword that prevents ads from showing for unwanted searches
Google Ads Metrics & Performance
1. Which metric indicates how often your ad is clicked after appearing?
a) CTR (Click-Through Rate)
b) CPC (Cost Per Click)
c) CPM (Cost Per Thousand Impressions)
d) Impression Share
Answer: a) CTR (Click-Through Rate)
2. How is Click-Through Rate (CTR) calculated?
a) (Clicks / Impressions) * 100
b) (Impressions / Clicks) * 100
c) (Clicks / Conversions) * 100
d) (Conversions / Impressions) * 100
Answer: a) (Clicks / Impressions) * 100
3. What does a high CTR indicate?
a) The ad is not relevant
b) The ad is effective and engaging
c) The ad is too expensive
d) The ad is not being shown frequently
Answer: b) The ad is effective and engaging
4. Which metric helps measure the cost per acquisition of a lead or sale?
a) CPC
b) CPA
c) CTR
d) CPM
Answer: b) CPA (Cost Per Acquisition)
5. What does Impression Share represent?
a) The percentage of times an ad appears out of total available impressions
b) The number of times an ad is clicked
c) The cost of running ads per month
d) The ranking of an ad in search results
Answer: a) The percentage of times an ad appears out of total available impressions
Google Ads Targeting & Optimization
1. What is remarketing in Google Ads?
a) Showing ads only to new visitors
b) Retargeting users who have previously interacted with a website
c) A method to improve SEO
d) A campaign that runs without keywords
Answer: b) Retargeting users who have previously interacted with a website
2. Which audience targeting option focuses on users based on their interests and browsing behavior?
a) Location Targeting
b) In-Market Audience
c) Demographic Targeting
d) Device Targeting
Answer: b) In-Market Audience
3. Which setting helps you display ads only at certain times of the day?
a) Keyword Planner
b) Ad Scheduling
c) Audience Segmentation
d) Display Network
Answer: b) Ad Scheduling
4. What is the main advantage of Responsive Search Ads?
a) They allow advertisers to manually control the ad format
b) Google automatically tests different headlines and descriptions
c) They cost less than regular text ads
d) They do not require keywords
Answer: b) Google automatically tests different headlines and descriptions
5. Which extension helps advertisers show their business location in ads?
a) Callout Extension
b) Sitelink Extension
c) Location Extension
d) Structured Snippet
Answer: c) Location Extension
Google Ads Policies & Best Practices
1. Which of the following is NOT allowed in Google Ads?
- a) Trademark violations
- b) Using keywords
- c) Adding call extensions
- d) Bidding on competitor keywords
Answer: a) Trademark violations
2. How can you prevent an ad from showing for unwanted searches?
a) Use negative keywords
b) Increase CPC bids
c) Pause the campaign
d) Change the ad text
Answer: a) Use negative keywords
3. Which tool can be used to find relevant keywords for a campaign?
a) Google Keyword Planner
b) Google Analytics
c) Google Trends
d) Google Tag Manager
Answer: a) Google Keyword Planner
4. What is an Ad Rank in Google Ads?
a) The quality of an ad based on historical performance
b) The total number of conversions
c) The position of an ad based on Quality Score and bid amount
d) The number of times an ad appears
Answer: c) The position of an ad based on Quality Score and bid amount
5. Which bidding strategy is most suitable for brand awareness campaigns?
a) Target CPA
b) Maximize Clicks
c) Viewable CPM
d) Manual CPC
Answer: c) Viewable CPM
Advanced Google Ads Topics
1. What is Smart Bidding?
a) A type of manual bidding
b) Automated bid strategies based on AI
c) A method to target mobile users
d) A strategy only available for video ads
Answer: b) Automated bid strategies based on AI
2. Which type of campaign is best for promoting mobile apps?
a) Search
b) Display
c) Video
d) App Campaign
Answer: d) App Campaign
3. Which platform is used for Google Shopping Ads?
a) Google Merchant Center
b) Google Search Console
c) Google My Business
d) Google Analytics
Answer: a) Google Merchant Center
4. What does Google Ads Editor help with?
a) Bulk ad campaign management
b) Social media integration
c) Organic search optimization
d) Video ad creation
Answer: a) Bulk ad campaign management
5. Which tool can track user actions after clicking an ad?
a) Google Analytics
b) Google Search Console
c) Google Trends
d) Google Tag Manager
Answer: a) Google Analytics
