Digital Marketing Questions & Answers

Digital Marketing Questions & Answers

As the world becomes more digitized, businesses are increasingly shifting their marketing efforts towards online channels to reach their target audience. As a result, having a strong grasp of digital marketing fundamentals is essential for anyone looking to establish a successful career in this field. Our experts at Softloom IT Training has compiled a list of basic digital marketing questions and answers to help you get started on your digital marketing journey. Here are some digital marketing questions and answers that are useful for both experienced professionals and newcomers to the industry. Whether you’re currently undergoing digital marketing training or looking to expand your knowledge, this resource can help you to improve your digital marketing skills.

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What is social authority on Twitter?

  • The number of tweets a user sends per day

  • The length of time a user has been on Twitter

  • A measure of a user’s influence and credibility on Twitter

  • The number of direct messages a user receives per day

Answer: c)  A measure of a user’s influence and credibility on Twitter

What is a carousel ad on Facebook?

  • A type of ad that uses a carousel format to display multiple images or videos in a single ad unit

  • A type of ad that only displays a single image or video

  • A type of ad that only displays text

Answer: a) A type of ad that uses a carousel format to display multiple images or videos in a single ad unit

What are the three types of Instagram accounts?

  • Personal, Business, and Creator 

  • Public, Private, and Verified 

  • Basic, Premium, and Enterprise 

  • Sponsored, Collaborator, and Influencer

Ans: a) Personal, Business, and Creator 

Which of the following best describes a lead?

  • A customer who has already made a purchase.

  • A potential customer who has expressed interest in a product or service. 

  • A marketing tactic used to attract customers to a website. 

  • A type of discount offered to existing customers.

Answer: b) A potential customer who has expressed interest in a product or service. 

What is the maximum number of ad units allowed in a Facebook Carousel ad?

  • 3

  •  10

  •  5

Answer: b) 10

What is Followerwonk?

  •  A social media scheduling tool

  • A tool for creating social media graphics 

  •  A social media analytics tool for Twitter 

Answer: c) A social media analytics tool for Twitter 

AdSense is:

  • Awareness programme introduced to give advice about advertising tendencies of the consumers

  • Google’s advertising programme to display ads on web pages

  • Set of regulations and standards in advertising

Answer: b) Google’s advertising programme to display ads on web pages

Which of the following statements is true about ad managers?

  • Ad managers are used to manage email campaigns.

  • Ad managers are used to optimize website design.

  • Ad managers are used to create and manage advertising campaigns.

Answer: c) Ad managers are used to create and manage advertising campaigns.

What do you mean by boost a post in Instagram?

  • To delete a post that has received negative engagement

  • To promote a post to a wider audience by paying for additional reach

  • To make a post more visually appealing by adding filters and effects.

Answer: b) To promote a post to a wider audience by paying for additional reach