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What Is PPC Marketing

What Is PPC Marketing

PPC (pay-per-click) marketing involves advertisers accruing costs when users click their ads. Depending on the keyword, platform, and audience type, advertisers bid on the perceived value of a click.

PPC can help you achieve a wide range of goals. For example, pay-per-click ads are commonly used to improve brand visibility, identify new leads, drive more traffic to your site, and increase conversions.

PPC marketing benefits

PPC campaigns offer several benefits, including

Top PPC platforms

Google Ads

The AdWords platform is an essential tool for creating and launching your search engine-based PPC campaigns.

You can build targeted ads in text-based search, display, video, banner, and shopping formats with this intuitive platform.

Microsoft Advertising

Similar to Google Ads, Microsoft Advertising shows ads on the Microsoft and Yahoo networks. Additionally, the platform uses Search Partners. The majority of Microsoft Advertising is keyword-based. 

Facebook

PPC campaigns on Facebook are popular because they appeal to a wide range of demographics.

With Facebook ads, you can set demographics, locations, ad lengths and budgets, as well as ad content, by using dropdown boxes and text boxes.

PPC vs organic

An effective digital marketing strategy must include both PPC and organic advertising.

When it comes to brand awareness, engagement, and conversions, paid search is more direct and delivers faster results.

Use SEO if…

Use PPC if…

When you use PPC, you’ll get better results if:

Currently, digital marketing courses are 100% job-sure in the IT industry. Softloom offers Digital Marketing Courses in Kochi.

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